Camp Verde, Arizona, nestled in the center of the state, boasts a rich tapestry of history, outdoor adventure, and an authentic small town experience. The Town’s central location within Arizona positions it as a regional and statewide home base to attract year-round visitors, offering easy access to a diverse range of landscapes, historical sites, and outdoor recreation opportunities.

Camp Verde is committed to establishing itself as a premier central destination where history and outdoor adventure converge. The Town aims to foster viable tourism that drives economic growth while balancing the needs of visitors, the local community, and its natural and cultural resources. As part of this vision, Camp Verde recognizes the need for a comprehensive tourism marketing plan designed to generate tourism-related revenue while maintaining and honoring its
community values.

The goal of this 3–5 year tourism strategy and marketing plan is to increase tourism-related revenue for Camp Verde through targeted, viable marketing campaigns that enhance economic growth, support local businesses, and align with community plans. By focusing on key tourist segments and leveraging community-driven efforts, the town can create a thriving tourism economy that benefits residents and businesses alike.

This plan is the result of extensive community feedback, including input from the Tourism Working & Engagement Group (TWEG), Town officials, local businesses, residents and stakeholders, community survey data, Dean Runyan Associates’ “Economic Impact of Travel” report data, and Placer.ai data. It outlines strategies for marketing the Town’s historical, cultural, and recreational assets, with a strong emphasis on driving economic impact through increased visitor spending, overnight stays, and longer-term tourism development