What is Tourism?

Tourism is the activity of people traveling to and exploring destinations outside their usual environment for leisure, recreation, culture, or business. In Camp Verde, tourism includes visitors who come to experience our rich history, outdoor recreation, local wineries and breweries, restaurants, cultural attractions, and community events. Tourism supports our local economy, celebrates our unique identity, and enhances the quality of life for residents and visitors alike.

Why Do We Have Tourism?

Tourism plays an important role in sustaining and growing Camp Verde’s economy. It creates jobs, supports small businesses, and brings new dollars into the community. Visitors help strengthen the local tax base, which allows the Town to invest in public services, parks, infrastructure, and community programs.

Beyond the economic benefits, tourism also encourages cultural exchange, pride of place, and the preservation of our natural and historic resources. Thoughtful, sustainable tourism helps ensure that Camp Verde remains a welcoming and vibrant destination for generations to come.

What is the Tourism Working and Engagement Group (TWEG)?

The Tourism Working and Engagement Group is a Town Manager appointed group that brings together local stakeholders who have a vested interest in the success and sustainability of tourism in Camp Verde. The group’s purpose is to strengthen collaboration, share ideas, and provide input to the Town on tourism related initiatives, projects, and strategies.

Members of this group may include:
– Restaurant owners and managers
– Attraction operators
– RV resort and lodging managers
– Native American Tribal Leadership
– Winery owners and wine makers
– State park rangers and recreation professionals
– Local business owners
– Community members passionate about improving tourism in Camp Verde

This group will focus on identifying opportunities to enhance the visitor experience, promote Camp Verde’s assets, and support a balanced approach to tourism development that benefits both residents and visitors.

Purpose and Goals

The Tourism Working and Engagement Group will:
– Provide feedback and recommendations on tourism marketing, events, and community programs
– Assist with placemaking and brand placement
– Identify opportunities for partnerships between businesses, attractions, and the Town
– Discuss visitor needs and community impacts
– Support sustainable and responsible tourism practices
– Act as ambassadors for Camp Verde’s tourism initiatives

Time Commitment

The TWEG time commitment will be monthly meetings on the third Tuesday of each month from 3:30PM – 5:00PM. Members may be asked to collaborate with other tourism invested businesses or the community to collaborate or obtain tourism related information.